Trying to get 1 million followers on TikTok? We'll share with you expert strategies to help you increase your followers and gain viral popularity.
Table of Contents
- Buy TikTok Followers
- Create content for your audience and niche
- Put a premium on quality and delivery
- Create your own TikTok challenge
- Publish your content at the right time
- Choose the right hashtags
- Create a multi-part series
- Analyze your growth and create more of what works
- Using the Duet and Stitch functions
- Be yourself
- Frequently Asked Questions
How to get 1 million followers on TikTok? (10 strategies)
TikTok is a tool you can use for your business, personal brand or just for fun. Who wouldn't hope that by posting something, its content wouldn't go viral? You deserve every post to be seen.
More importantly, your posts are the answer to the question of how to get 1 million followers on TikTok.
If you post great content strategically, you'll gain more followers instead of losing them.
We'll outline the exact steps others have used to go from a few hundred followers on TikTok to 1+ million. You'll have to put in a lot of hard work and understand it:
Your posts need to evolve to better meet the needs of your audience.
Getting 1 million followers will take a long time, so be patient.
If you want to achieve real and lasting results, stay consistent.
Now we're going to share with you our number one secret to getting more followers to your account, especially if you have an account that seems to be in "limbo" and not experiencing positive growth.
1. Buy TikTok Followers
Are you staying with a handful of new followers every day or gaining and losing a few followers a week? We've seen this trend with many accounts over the years, and it's often due to the algorithm not promoting your content enough.
Why?
We're not sure. One method that seems to be moving these accounts up and helping them get a lot of followers is the ability to buy TikTok followers. If you only have 0,99 euros, you can buy 50 followers and up to 50 thousand followers.
It's a small number of followers compared to the 1 million you're trying to reach, but it helps:
- Get accounts that are seemingly banned back on track
- Increase your reach and engagement
- Provide a solid foundation for follower growth
High quality followers, not bots or fake followers, will help you grow your account organically. We've seen great results with new accounts using this exact step, as it seems to get the "ball rolling" and help the account grow faster.
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2. Create content for your audience and niche
Your topic has the content they crave, and if you create it, you'll increase the popularity of your account. But how do you bridge the gap between creating content you "think" people will like and content you "know" your audience will like?
It is an art that requires two things:
- Explore
- Data analysis
Based on the comments, you can start figuring out what your audience wants to see. If you already have a lot of followers, read through the comments to see what people want to see.
If someone writes, "I'd love it if you made a video about XYZ," and the comment has a lot of engagement, listen to your audience.
Plus, TikTok Analytics helps you break down your own posts to see what people like and don't like. If you don't have Analytics, you'll need to switch to a Pro account by following these steps:
- Go to Privacy & settings > Manage my account.
- Tap Switch to Pro account and follow the instructions
Once your account is Pro, you can click on the profile picture and go to View Analysis.
Inside your analytics you will be able to learn more about your:
- Table of Contents
- Audience
- etc.
Look through your analytics to see which posts are performing well, and try to understand why those posts resonate with your audience. You may make better use of hooks or transitions and add more of these elements to future videos.
But what if I just created an account and I don't know what my audience wants to see?
If you don't know what your audience wants to see, you have a lot of work to do. We recommend the following steps:
- Determine your topic or what your content will revolve around.
- Determine the age of your ideal audience.
When you have a topic you are confident in and want to focus your content on, you can start researching. Try this approach:
- Find 10 influencers in your industry
- Find the 10 posts from each with the most views and engagement
- Study these videos and understand their theme, video style and transitions.
- Create 3 - 4 post ideas based on these videos
You never want to copy someone's unique idea, but you can be inspired by it. If you follow this step, you'll have hundreds of content ideas that you can now start creating.
If you spend enough time in the places where your target audience spends time, you'll be well on your way to creating posts that have viral potential.
But you can't just focus on the mass production of posts and not the quality of them.
3. Pay attention to quality and delivery
The professional level of video and writing is what separates amateur creators from professional ones. You want to maintain high quality and the delivery needs to be up to par.
How?
You must have a professional level of writing and video. When it comes to writing, you can start by writing a video script yourself and editing it. If you write scripts, you can work on the flow and hook of each video.
There are also a lot of great writers who are happy to help you further:
- Upwork
- Fiverr
- Other freelancing platforms
If you're creating videos without a face, you can always try using a voice changer as well. When making professional videos, you'll need to focus a lot on editing. Take an editing course or watch YouTube videos to learn the basics.
You can use multiple editing platforms to help you refine your posts:
- CapCut
- Movavi
- Canva
- InShot
Lighting will also help improve the video quality, but if you're shooting outdoors, there's no need to use other lighting sources. If you're shooting indoors, on the other hand, consider using a circular light, which will immediately improve the quality of the video.
As your TikTok grows, consider outsourcing these tasks. Instead, spend your time creating great posts and let the professionals handle the editing for you.
4. Create your own TikTok challenge
You've done a lot so far, and if you've already followed all the strategies, you'll start to see your follower count go up and up. But it's time to try to go viral, because if one post gets 4 million views, it can lead to hundreds of thousands of followers.
One strategy for going viral that is half "evergreen" is to create a challenge.
If you have a decent amount of followers who join the challenge or even share it with others, you're well on your way to going viral. You want to:
- Creating a challenge
- Create a hashtag for the challenge
For example, maybe you're a beauty influencer who can mimic the look of your favourite celebrity. You can create a challenge to show how you make yourself up and share it with your followers.
Ask others to take the challenge and see if they can recreate the celebrity look.
And if you don't want to create your own challenge, consider jumping on the trend challenge. You'll find plenty of community challenges. Get involved in these and your posts will be seen by a huge audience.
You also want to time your call-to-action posts similarly to your content posts to gain the most traction.
5. Publish your content at the right time
We're not saying you can't share a random post where your personality shines through and people get to know the "real" you. Social media is all about rawness and realness and you should post random posts when creativity overwhelms you.
However, you want to use specific data to your advantage to grow your account, for example by posting at times when TikTok is most popular.
Getting 1 million followers on TikTok is easier when a lot of people see your posts. We have a whole guide on the best time to post on TikTok, but here's a summary:
- Tuesday and Thursday
- Weekends are the worst for engagement
- Early mornings and 16-23 hrs seem to work well.
If you post your TikTokes at the right time, you'll find that you get more views, followers and higher engagement.
You also want to do little things that help the video get attention, like adding the right hashtags to the post.
6. Choose the right hashtags
Hashtags will help other TikTok users find your videos, but if your goal is to get more followers, you need to use the right hashtags.
Your signs should be:
- Relevant to your audience, topic and content
- Popular - you don't want to add tags that will never get views.
You can find hashtags in several ways:
- Start typing in relevant hashtags and see what pops up.
- Check the relevant videos on FYP and see which tags they use
Don't overdo it when adding hashtags - it will look like spam. Only add the 3-5 most relevant hashtags to your posts.
7. Creating a multi-part series
Do you want your content to engage viewers? Create a multi-part series. You'll entice viewers to follow you because they'll want to know what happens next or learn more about the topic you're focusing on.
Shopify is a great example of how to put this strategy into practice. They've created a series of several videos focused on "hot tools you should know about".
Each video in this series has focused on one specific tool, making it really easy to create videos and publish them quickly.
You can apply the same approach to any industry or topic in which you work. Let's say you're in the fitness industry. You can create a series on "best exercises for leg day". Each video can focus on one specific exercise and you can provide tips for each one.
Creating a series will not only entice viewers to keep watching your content and following you, but it will also give you more opportunities for more people to recommend you.
8. Analyze your growth and create more of what works
If you're looking to grow your account to a million followers, then TikTok analytics needs to become your new best friend.
Analytics help you understand what your audience likes and whether you're targeting the right people.
Pay attention to your stats to find out:
- Which videos had the greatest reach and engagement
- where people find your content (FYP, your profile, etc.)
Use this data to create more of what works. For example, if your reaction videos are getting the most views and likes, try creating more of that type of content. You don't have to go overboard and only create reaction videos, but adding more to the mix can help you get more engagement and views.
9. Using the Duet and Stitch functions
Collaborating with other creators and brands will help you gain more followers on TikTok. One of the best ways to do this is by using the Duet and Stitch features.
- Duet allows you to post your video alongside another creator's video. Both videos play simultaneously in split-screen mode, giving each creator equal space. Reaction videos are a popular way to use the Duet feature, and these types of videos can easily go viral. You can also use the Duet feature for challenge and dance videos.
- Stitch is a collaboration tool that allows you to combine or stitch videos together to create longer videos. You can stitch your own video with another creator's video, or you can create videos that encourage other TikToker users to add their own endings or perspectives on a given topic.
These collaboration tools can help you get more views and followers. We also recommend enabling the Stitch and Duet features on your own videos, as they can help you get more visibility (you get credit for the original video).
10. Be yourself
If your goal is to get 1 million followers on TikTok, you have to be honest. Be yourself and let your personality shine through in your videos.
If you really enjoy what you do and you enjoy creating content, you'll have no problem attracting new followers.
However, if you take TikTok too seriously or try to be someone you're not, people will know.
How can you be more honest?
- Share your real experiences or opinions
- Offer advice that has worked for you
- Let people see into your real, unfiltered life
Your personality is unique and will help you stand out from other TikTokers. It is this uniqueness that will bring new followers to your account.
Frequently Asked Questions
Is it too late to start TikTok?
It's never too late to start TikTok. This platform is growing every year. With that comes more competition on TikTok, which means you'll have to put in more work if you want to get views, followers and engagement.
What time do TikTokes go viral?
When you publish when your audience is most active, you have the best chance of going viral. Our research shows that the absolute best time to publish on TikTok is at 6am on Thursdays.
Other experts recommend posting on Tuesday, Thursday or Friday at 6, 10, 7 or 11 pm.
Can my first TikTok go viral?
The right content posted at the right time can easily go viral, even if you have a new account. It doesn't matter if it's your first TikTok or your 100th - anyone can go viral.
Is it easy to go viral with your first video? No, but it's not impossible.
How can you increase your chances of going viral?
- Share something unique
- Jump on the trends
- Participate in TikTok challenges
- Use trendy music
- Add hashtags
- Start with a hook
There are many users vying for views, so you need to find a way to make your content stand out in the crowd.
Why do some TikTokes take longer to get views?
Some TikToker users seem to get thousands of views overnight, while others get virtually none, even after a few days or weeks of posting. Why?
Like any other social platform, TikTok uses a proprietary algorithm to determine which content to promote. And no one knows the inner workings of that algorithm - at least no one outside of TikTok. We have a few ideas and best guesses based on content performance, but that's about it.
So if a video is taking longer to get views, it may be because it's not sending the right signals to the algorithm.
If you have a new account and a low engagement score, you may need to post a few videos before you start seeing any traction. TikTok wants to know that you're serious about posting content. Once you prove it, it may start sending more views to your videos.
Therefore, we recommend buying views. This sends signals to the algorithm that people are watching your videos. TikTok can then start showing your content to more people so you get more views organically.
Will TikTok displace your first few videos?
TikTok is known for heavily promoting a user's first few videos. Before the algorithm kicks in, it tends to show new content from new users to more people than usual. It's a way to give new creators a chance to start building an audience and gaining interest.
If you've just started TikTok, you have a unique opportunity to kick-start your account. Don't miss it! Focus on making your first few videos shine. They should be quality pieces that are highly relevant to your audience. If you take advantage of this initial momentum, you'll find it much easier to keep the momentum going.
First, post your best work to show the algorithm that your account is worth promoting.
