How to get more followers on Instagram in 2024: The Definitive Guide
Want to know how to get more followers on Instagram? You're not the only one!
With more than 1.4 billion people using the app, increasing the number of followers can be a challenge and getting visibility on the platform can sometimes seem impossible.
However, by following Instagram best practices and using specialized tools, you can get more followers on Instagram in no time.
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In this article, you'll find more than 30 tips, tricks, and hacks you can use to learn how to get more real Instagram followers.
Are you ready? Let's dive into the list.
The best ways to get more Instagram followers
1. Publish more content
Social media is a numbers game and Instagram is no exception. The more content you post, the more likely you are to get attention, which is why it's so important to post regularly and consistently.
To keep track of your Instagram posting and ensure you're still having a life and not spending all your time posting content, you can schedule your content in advance using an Instagram scheduling tool like Pallyy.
Instead of being tethered to your mobile phone all the time, you can quickly and easily schedule content into batches that will automatically publish at the dates and times you choose.
With this content scheduling, you can publish as many posts as you want in your feed each week and still have time to share your Story posts and create content for Reels.
Organize gifts on Instagram
Instagram giveaways are a great way to get people to like and share your content and follow your account. The key to giveaways is to make sure you've made it clear to your followers what they need to do to enter the giveaway. If you want to reach new followers, here are a few types of giveaways you can use:
- To enter the contest, followers must like and share your post.
- Tag-a-friend giveaways - followers must tag a friend to participate.
- Follow-to-win giveaways - By following your account, users are entered into giveaways.
You can also create content-based giveaways, such as caption contests and photo contests, which can be good for generating user-generated content that you can reuse and share.
Once you've chosen a prize and created content for your giveaway, be sure to share it far and wide to get the most attention.
Choose a hashtag for your giveaway to reach new Instagram users and share it across all your social channels.
3. Find out what content works and publish more of it
You don't have to base your planning on guesswork when planning what content to create. Use powerful analytics to find out what your followers and other Instagram users like to see.
If you have a business Instagram account, you can access some profile reports directly through the app, but if you want to get a deeper insight into what kind of content is performing best, then the best way to do that is to use an Instagram analytics tool like Pallyy or Agorapulse.
With these tools, you can gain insights to help you develop your content strategy and test everything from what type of posts are most effective to which headlines are most engaging to your followers.
4. Optimise your CV and profile
When a new user clicks on your profile, the first thing they'll see is your Instagram bio. What you put in it and how engaging it is can mean the difference between them hitting the follow button or moving on, which is why it's so important to get it right.
You should use the limited space you have on your CV to tell users who you are and what your brand is. You can also make your bio visually appealing by adding brand-relevant emoticons.
Although there is space for a link in the bio section, you should try to make it as clear as possible so that users feel comfortable clicking on the link and are not distracted by long and cluttered URLs. To do this, you can try using the link shortening and optimization tool in the bio.
5. Experiment with posting times
Timing is key when posting on Instagram. However, figuring out the right time to post can be challenging.
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There are plenty of "studies" on the internet that claim to have the answer to the question of when is the best time to post, but the truth is that the right time is completely different for everyone. It all depends on where your followers are and when they are most active.
However, by experimenting and analysing your own Instagram data, you can figure out the optimal publishing times for your specific account. Using tools like Pallyy, you can track post performance and run tests to decide when it's best to publish posts in your Feed, Stories, and more.
6. Cross-promoting Instagram on other social platforms
If you already have followers on another social platform like Facebook or Twitter, don't be afraid to promote your Instagram to those followers. No matter how few followers you have, it pays to regularly share links to your Instagram account.
When sharing your Instagram profile, you may want to consider motivating your followers to check out your Instagram. You can do this by sharing exclusive coupon codes and hosting Instagram-specific giveaways.
7.Include popular hashtags in your posts
Hashtags are essential if you want to make it easier for new users to discover your profile.
Using popular and relevant hashtags will help you get featured on Explore and increase the likelihood of your content reaching IG users in your target audience.
A good way to find hashtags can be the Instagram app itself. You can easily search hashtags to get an idea of which ones are getting a lot of traffic.
However, the best approach is to find out what hashtags other IG users in your industry are using.
8. Make sure your Instagram grid looks good
When a new potential follower comes to your profile, they'll probably scroll down and look at your grid of posts. That's why it's important that your grid is well organized, aesthetically pleasing, and representative of your brand.
Many Instagram users spend a lot of time planning their grid to ensure that all images are consistent in terms of color schemes and phototypes. Here are a few examples of what we mean:
The above profiles have gone to great lengths to ensure that their grids are consistent and attractive to users, and this is something that any creator trying to increase their followers should strive for.
However, if your content is more varied, it may not be easy to keep the grid looking amazing all the time.
In general, try to avoid posting unedited posts in a prominent place on the grid and try to achieve some consistency and you should be fine.
9. Make the most of subtitles
Although the visual elements of a post are a top priority on Instagram, written captions also play a big role in determining the success of your posts.
If the captions are long and interesting, you can get people to pay more attention to your post, which will in turn lead to your post reaching more users. Some of the ways you can use the caption to increase engagement include
- Asking questions - asking your followers questions will encourage them to leave comments.
- Ask people to tag a friend - encouraging followers to tag a friend will increase engagement and get your post in front of new users.
- Use emoticons - Using emoticons can also make your captions more engaging and interesting.
Instagram captions can be up to 2,200 characters long, so it's worth experimenting with longer and shorter captions to see which works best for you.
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10. Use Instagram's location tagging features
When you create a post about a place, you should always add a place marker. This will make your post easier to find for Instagram users who are interested in content related to that area.
You can use the location tag on almost every post, whether you want to share the location of a favourite tourist spot, list the address of your favourite shops or inform IG users about events you're attending.
Tagging your location can help you reach an audience that wouldn't normally see your content, and that can lead to new followers.
Also, if you run a business and want to reach Instagram users in your area, be sure to tag the location of your business in each post so people know where to find the products or services they see in your post.
11. Join the trending conversations
Do you want to be more visible on Instagram? Then don't be afraid to speak your mind when new topics are trending. Whether it's a political event or a new fashion fad, be sure to get involved and share your opinions with the IG community.
Sharing comments, posts, or Stories on trending topics can get your account featured on Explore, and if your contributions to conversations are compelling, even high-profile influencers may share your content.
When posting trending content, be sure to use hashtags that are related to the topic so that your post can be easily found.
12. Pinning comments to increase engagement
Pinned comments are a little-known but very useful feature that can help you increase engagement with your posts. You can pin up to 3 comments to each post so that they stay at the top of your comments feed.
We recommend pinning comments from followers that inspire conversation or debate. Then when new users see the post, they'll immediately see the discussion in the pinned comment thread and are more likely to engage.
Greater engagement helps posts reach more users on the platform and this can lead to an increase in followers.
Another way you can use pinned comments is by pinning your own comments as a way of extending the post's caption. If you find that your followers find long captions more compelling than short ones, then using the pinning feature in this way could also help increase engagement with your posts.
13. Follow other accounts in your industry
If you want to increase your followers on Instagram, it's important to be an active user and interact with other Instagram creators and users. You can't just sit back and wait for people to find your profile. You need to engage with communities within your niche and connect with people who will be interested in your content.
One way to do this is to follow other accounts in your niche. Following other successful creators in your niche is a great way to connect with followers who are interested in the type of content you create, and it can even be a way to connect with influencers for future collaborations.
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To get started with this strategy, try following five successful creators in your niche. Be sure to leave comments on their posts, interact and engage with other followers, and inform others about their content. Before you know it, you'll have engaged followers on your own account.
14. Collaboration with other Instagram creators
Collaborating on Instagram is a great way to reach new users and gain followers. To get started with Instagram collaboration, you first need to connect with other influencers in your industry. Before you start talking to them about collaborating, start talking to them and networking.
Once you understand each other, propose a collaboration and present some ideas for the kind of content you would like to create together.
If you have a similar number of followers as the other influencer, then collaborating on Instagram can have a positive impact on both of your follower counts and your current followers will definitely like it too.
Some of the most popular types of Instagram collaborations are story retweets and funny retweets, but you can really do anything as long as you both tag each other in posts.
15. Consider switching to live streaming
Like many other social platforms today, Instagram has a feature that allows you to broadcast live videos. If you want to quickly and effortlessly engage with your followers and potentially reach new users, live streaming can be a good way to do so.
To go live, simply go to the Create tab and select Live. You can add a title to the video and even schedule it ahead of time so users know to tune in. If you want your viewers to contribute to your stream, you can also add fundraising features.
Live input can sometimes be nerve-wracking, so it pays to plan some content in advance, such as games or quizzes. You can also host a live stream with a Q&A to help old and new followers learn more about you.
16. Try reels
Reels are Instagram's answer to TikTok, and if you haven't created one yet - where have you been?
Ever since Reels launched, the creators have been complaining about how effective it is in improving your account's discoverability. Most people agree that Instagram's algorithm puts a lot of pressure on Reels, so if you're trying to get more followers, it's worth giving Reels a try.
If you're not sure where to start, spend some time watching the Reels channel and see what's trending. Jump on the bandwagon and use trending sounds and filters to maximize the discoverability of your clips.
17. Using an Instagram QR code
If you run a physical store or restaurant, Instagram's QR code feature can help you gain new followers by promoting your account offline.
People can scan your QR code on their smartphone and it will instantly take them to your Instagram account, where they can press the follow button.
You can display it in your physical locations and also add it to business cards or present it on your own phone for new acquaintances to scan at networking events and conferences.
Finding your QR code on Instagram is very easy, just click on the three lines at the top of your profile page and click on the QR code. You can also send it to contacts on your phone and share it on other social networks.
18. Mention and tag other users in your posts
Tagging is a great way to increase the reach of a post and encourage users to engage. If you've partnered with a brand or influencer on a project, received products from a company, or want to engage with certain followers, you can use tagging to link to relevant posts.
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When you tag someone, they'll automatically be notified of the post and are more likely to leave a comment or share it with their own Instagram followers.
However, while tagging other IG users is a great way to make your content visible on the platform, you should only tag people who are connected to your posts in some way.
Tagging random people in posts and tagging many people in the same post is considered bad form on Instagram, so avoid this behaviour.
19. Encourage your followers to tag you
Speaking of tagging, another great way to get more actual followers on Instagram is to encourage your existing followers to tag you in their posts. This will help get your name more visible, as it will be seen by the followers of each person who tags you.
To encourage users to tag you in posts or stories, you can run competitions or contests, such as photo contests.
Another great thing that you can do when you ask users to tag you in their content is that you can also re-share their posts to populate your Stories, which will help you save a bit of time when creating content.
20. Liking and commenting on other posts
One of the most organic ways to get new followers is to interact directly with people and inform them about the content you're creating. To do this, you need to interact with other users' posts by liking and commenting on them.
Try to like and comment on your favourite creators' posts every day and join in the conversations in the comments section.
Feel free to mention your own account if it's relevant, but you should avoid leaving unsolicited, irrelevant comments where you can. To gain followers this way, you really just need to interact naturally and authentically with other users.
21. Make the most of Instagram Stories
Instagram Stories are a great way to connect authentically with your audience, and if used correctly, they can help increase engagement on your account and get more followers.
Stories don't have to be particularly exciting or edited, instead you can use them to share updates and start conversations with your followers.
I like to use Stories as an alternative to Instagram posts, especially when I need to share a quick update with my followers.
To increase engagement through Stories, try using polls or ask me anything stickers to encourage your followers to engage and talk directly with you. You can also add hashtags and location tags to your Stories so that users who aren't already following you can find them.
22. Creating custom AR filters
Augmented reality filters are very popular on Instagram and are a great way to make your profile more visible. Using a tool like Spark AR Studio, you can design custom filters for Instagram and make them available for people to use on the platform.
When you upload a filter, it will be listed under your profile name, which may prompt people to view your profile and hit the follow button.
When creating a filter, try to create something that is funny or engaging. This will give it more viral potential, and if there's a trend around your filter, you're sure to get a lot of followers in a short amount of time.
And it lets you add a creative touch to your Instagram Stories.
23. Creating Highlights stories
Instagram stories are only visible for 24 hours. However, you can make your content permanently available by creating highlighted stories.
Highlighted stories are found between your bio and your post feed and are one of the first things a potential new follower will see when they land on your page.
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Story highlights can be a great way to introduce your account and show new followers what you're all about. When creating story highlights, be sure to use only the best and most relevant content from your archive.
You can create as many highlights as you like, so organize your Stories into clear categories that make it easy for new users and your old followers to find exactly what they're looking for.
24. Consider running an Instagram ad campaign
If you have the money to promote your Instagram account, one of the best things you can do is run an Instagram ad campaign.
Unlike buying fake followers from a third party, using Instagram advertising is a legitimate and safe way for you to increase your followers by investing money.
Instagram has an extensive ad structure that allows you to target ads to specific users based on demographics and location. You can also choose where you want your ads to appear, such as in Stories or on the Explore page.
Ads are best suited for businesses that sell products or services, but you can also use them as a way to share your content and encourage people to follow your account. 25. Consider running an ad campaign on Instagram
25. Share your Instagram profile on your blog
If you run a blog that gets visitors, you can convert visitors into Instagram followers by promoting your Instagram page within your blogs. You can do the following things to promote your Instagram page on your blog:
- Links to your social media accounts in the footer of the blog.
- Embedding images from your Instagram account in blog posts
- Pop-ups inviting visitors to follow you
- Contests and giveaways for blog readers to enter using the follow-to-enter button.
- Link to your Instagram in emails to your subscribers
If the name of your blog and your Instagram brand are similar or the same, it's easier for blog readers to find your profile. If not, be sure to include your Instagram name at every opportunity to maximize the chances of converting site visitors into followers.
It's a great way to get more eyeballs for your content on Instagram.
26. Focus on creating interesting and unique content
You can try all the tips, tricks and hacks when it comes to increasing your Instagram followers, but one of the most important factors is the quality of the content you create.
If your Instagram content is boring, repetitive or low quality, no amount of effort will encourage people to follow your account. That's why it's so important to focus on creating unique and interesting content that will keep your followers entertained.
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When it comes to content planning, try to find your own style and stick to it. Be unique and original and don't be afraid to try new things. It's also a good idea to vary your content types and use all of Instagram's features like Reels, Live and Stories, as well as posting images in your feed.
Not sure what content your followers want to see on Instagram? Start by creating a persona for your ideal audience.
27. Encourage people to follow you
One easy but often overlooked way to get new followers is to ask people directly to follow your account. For example, if you've created a Reel or Story that you think might perform well, don't be afraid to caption it with a CTA like "like and follow".
It may seem like a basic technique, but things like this let people know that you're actively trying to grow your account, and many users will appreciate your content and be happy to help you reach your goals.
28. Make your account public
If you want to maximise your followers, publishing your account is a must. When your account is public, users simply need to click the follow button and then they will start seeing your posts in their feed. When your account is private, however, users must request to follow you, and you must manually accept their request.
Although privacy is important, if you don't have a specific reason why your account should be private, then we recommend you switch to a public account. Public accounts on Instagram are widespread and making your account public will make life easier for you and your new followers. To change your account to public, go to Settings > Privacy > Private Account.
Read also:
10 tips to quickly gain followers on Instagram
WHERE TO BUY FOLLOWERS ON INSTAGRAM?
Can you buy Instagram followers?
