How to get more likes on Instagram in 2024
How to get more likes on Instagram
Influencers on Instagram are very good at making a lot of money. However, if you've invested any of your time on it without a strategy, you know that getting those coveted likes isn't as easy as you might think.
It takes more than just snapping a photo and sharing it on social media with a nice caption. If you want to get more likes on Instagram, you need to have a strategy in play.
Still, you're in the perfect place if you're looking to get more likes on Instagram. In this post, we'll walk you through everything you need to know about getting more likes and engagement on your Instagram posts, Stories, Reels, and IGTV.
1. Determine your target audience at the beginning
Target group
Identifying your target audience is one of the most important things you can do to increase your chances of getting more likes on Instagram. You don't have to, and shouldn't, try to like everyone.
The people who are interested in what you have to offer are your target audience.
Create your Instagram profile with this audience in mind and tailor your content creation plan to reach them. This type of targeting will absolutely guarantee you get the actual likes you're aiming for.
2. Use Instagram Stories to your advantage
Stories on Instagram
Instagram Stories are one of Instagram's most popular marketing strategies and their popularity is only growing. They give brands and influencers the opportunity to be more open and genuine. This important Instagram feature does not require video production.
You can now tag and alert on stories that you want to be available for longer than the standard 24 hours.
If you find yourself regularly fielding the same questions from followers, or if you want to showcase user-generated content or offer promotions, this is also a great option.
3. Write compelling headlines
Instagram post template
If you want to get more likes on Instagram, your captions need to be engaging and unique. While an amazing photo is enough to grab attention, your followers will want something more.
We recommend using the caption to tell a story, express your opinions or express your feelings about the image, and personalize it by either expressing something personal with your followers or by connecting the photo and your caption with them.
You can also connect with your followers by asking them questions. Scrolling will slow down as a result of your photos, but it's your captions that will keep their attention.
4. Use appropriate hashtags in the right way
Hashtags
On Instagram, hashtags are very influential. They're an excellent way to connect with potential followers and users, and if you're a local business, you can also use targeted local hashtags to connect with customers in your immediate area.
You should use a combination of hashtags that are appropriate but not too specific. While it's important to keep up with trending and popular hashtags, don't use them unless they're related to what you're sharing or your brand and industry.
Using hashtags that don't relate to your content may ensure that more Instagram users see your post, but it doesn't mean they are your target audience.
We also recommend including hashtags in your Instagram profile to help individuals find you in search and build brand awareness. Since your bio is not searchable, hashtags are a great way to let people know what you're all about.
5. Share images that make users happy
Take high-quality images and consistently use filters to make your photos stand out.
Well, if you have a smartphone, you probably have a good quality camera, which is ideal for taking beautiful photos.
Choose a location with plenty of natural light and make sure there's not too much going on in the background to get the most out of your smartphone camera. In addition, choose a filter that will brighten up your images and go with it.
While it's exciting to experiment with different filters, using the same filter on all your images reinforces your visual identity and makes it easier for your followers to recognize your posts in crowded feeds because they look the same as they always do.
6. More video content is essential
In the face of numerous passive images in crowded Instagram feeds, the videos are very fascinating. We encourage you to publish more video content, especially non-audio material.
How-to videos are extremely popular on Instagram. Subtitles are essential for reaching people who don't listen to audio while scrolling, which is a large group.
Headlines are also great for visibility and are becoming a feature of brands and influencers who create content for reasons other than better profit.
Instagram Reels is currently the best feature to use to increase engagement on this social media platform. These short videos are currently the most viewed content that users see.
This Instagram feature has also gotten many individuals who started their career as influencers sharing video content in a creative way to get more likes and engagement on the platform.
7. Attempt to diversify content
While Instagram started as a platform for sharing beautiful photos, it has evolved into a multifaceted platform that allows you to explore the type of content you post and share.
By trying out different forms of content, you can keep your channel interesting and fresh for your audience. Eventually, you'll find out what types of content your followers respond to, and you'll be able to target them more.
Here are some examples of different types of Instagram posts to help you get started:
Quotes that can be used
Yes, we are aware of that. Posting quotes on Instagram can be a pain in the ass. But we're not talking about cheesy love quotes here. We're talking about quotes that are closely related to your brand and industry.
Photos from behind the scenes
Users are increasingly interested in the day-to-day activities of the influencers and brands they follow on the web.
Your followers are following you for a reason, they like to see you, your products and services or the content you offer. Showing what's going on behind the scenes is a simple approach to making a deep connection with your audience.
If you don't want to share everything about your personal life, you can only show behind-the-scenes photos or videos from a professional site.
Use the carousel
Carousel, which is a multiple picture feature, is an excellent approach to share collections of pictures with your Instagram audience.
With carousel posts, you can showcase multiple items, a collection of images from a photo shoot or event, a collection of user-generated media, or even convey a message.
Evaluate your competition
You should research and understand your competition just as you should research and understand your target audience.
It can also help you come up with new content concepts to post on your own Instagram account. Of course, this doesn't mean that you'll be completely emulating them.
But definitely take a look at what they share and pay special attention to the information that will engage their audience. Tailor the information to fit your own personality.
You can even see who their most active followers are and start following and interacting with them to engage them.
8. Post frequently and at the most appropriate time
You should always post when your target audience is most actively browsing Instagram so that your content has the best chance of reaching them.
While the best time to post on Instagram depends on the type of content you're posting, your niche, and who your target audience is, there are a few general guidelines, but many researchers have suggested several timelines that are best for posting on the social media platform.
We recommend experimenting with different times and days for interaction to see what works best for your audience. Once you figure that out, you can probably stick to a timeline for posting your stuff each time.
That doesn't mean you shouldn't post outside of the best time you can discover, but your most important content should be posted at that time. In the end, you'll probably publish more often than once a week.
Advertising on Instagram can be a great way to reach people who don't currently follow you on the network, if you have the means to reach them.
Instagram integrates advertising technology that enables precisely targeted ad campaigns that can significantly increase your reach for a relatively small investment.
One of the best ways we've found to reach people who may be interested in your products and services but don't know your brand or don't know you're on that social media platform is to use a combination of organic content and sponsored advertising.
You can also choose to buy actual likes on Instagram to increase the engagement of your content with your target audience.
Conclusion
Getting more likes on Instagram means your brand is growing and reaching a larger audience. While the techniques for increasing Instagram likes we've outlined here are a great start, they're not the only option.
Another fantastic strategy to increase your followers and get more likes online is to collaborate with influencers and other brands.
Connecting with your audience when they comment on your post, as well as interacting with other influencers and brands on their own posts has a number of benefits. Plus, it's social media, so a social approach is an important element to achieving success.
To increase your own follower count, you can tag prominent profiles in your post, comment on exceptional content from others, and follow more users on the platform, with a growing number of followers meaning more potential to get likes.
